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Labubu toys have become one of the biggest collectible trends on TikTok in America, turning from niche designer figures into viral pop culture icons. What makes them so popular on TikTok is not just the toy itself, but the combination of blind box surprise culture, emotional unboxing videos, aesthetic displays, and resale hype. Millions of users now watch, share, and collect Labubu figures as part of a growing global “toy aesthetic” movement driven by short-form video content.
On TikTok, Labubu is no longer just a collectible—it is a lifestyle trend. From bag charms to shelf displays, these small monster-like figures are constantly appearing in viral videos, often with millions of views and strong engagement from collectors and casual viewers alike.
Why Labubu Went Viral on TikTok
Labubu’s rise on TikTok is closely linked to the platform’s preference labubu doll for short, emotional, and visually satisfying content.
The blind box format is a major reason for this success. Each purchase is a surprise, and users film themselves opening boxes to reveal random figures. This creates suspense and excitement that fits perfectly with TikTok’s fast-paced content style.
According to trend analyses, Labubu exploded on TikTok due to a combination of scarcity marketing, celebrity influence, and “cute-but-creepy” design appeal, which strongly resonates with Gen Z audiences.
In 2025 alone, Labubu-related content reached over a billion views on TikTok, showing just how deeply the trend has embedded itself in American social media culture.
Most Viral Labubu Toys on TikTok in America
The Monsters Labubu Blind Box Series
The most viral Labubu content on TikTok usually comes from blind box unboxings. “The Monsters” series is the core collection that started the trend.
These videos show users opening sealed boxes and reacting in real time to what figure they get. The randomness creates emotional reactions, especially when collectors pull rare or “secret” editions.
This series is also popular because it introduces viewers to the full Labubu universe, including different expressions, costumes, and themed variations.
Labubu Plush Keychains (Bag Charm Trend)
One of the biggest TikTok trends in America is using Labubu plush figures as fashion accessories.
Exciting Macaron Plush Keychain Series
These small plush Labubu charms are frequently shown attached to handbags, backpacks, and streetwear outfits in TikTok videos.
What makes them viral is not just the toy itself, but how people style them. Influencers often showcase Labubu as part of outfit transitions, luxury bag styling, or “what’s in my bag” content.
This trend connects Labubu to fashion culture, turning it into a visible lifestyle accessory rather than just a collectible.
Big Into Energy Series – Aesthetic Shelf Displays
Big Into Energy Labubu Figures
Another highly trending category on TikTok is the “Big Into Energy” series, which focuses heavily on aesthetic presentation.
These figures are often featured in:
- LED-lit shelf setups
- Desk organization videos
- Gaming room aesthetics
- ASMR-style unboxing content
The visual storytelling around these figures is a major reason they go viral. TikTok users don’t just show the toy—they build entire moods and environments around it.
Secret Rare Labubu Figures (The Chase Content)
A major driver of TikTok engagement is the hunt for rare “secret” Labubu figures.
Each blind box series includes ultra-rare hidden variants that are much harder to find than standard figures. These “secret pulls” often generate high-energy reaction videos and dramatic unboxing content.
Collectors frequently film multiple attempts to find rare versions, and these videos often perform very well on TikTok because they build suspense and emotional payoff.
The rarity system is a key part of Labubu’s success, with some rare figures becoming extremely valuable in resale markets due to high demand.
Collaboration Labubu Drops Going Viral
Labubu collaboration figures are another major trend on TikTok.
These include limited releases tied to popular brands or cultural themes. When a collaboration drops, TikTok quickly fills with:
- Unboxing videos
- First-look reactions
- Comparison reviews
- Resale price discussions
These collaborations often sell out quickly, which increases their viral appeal. The scarcity and exclusivity create a “drop culture” effect similar to sneakers and streetwear.
Why TikTok Loves Labubu So Much
Labubu works perfectly on TikTok because it combines multiple viral content triggers:
The first is emotional reaction content, where users react to unboxings.
The second is aesthetic display culture, where figures are arranged in visually pleasing setups.
The third is collecting psychology, where viewers follow ongoing journeys to complete sets or find rare pieces.
Finally, Labubu taps into nostalgia and comfort trends, where younger audiences enjoy cute, expressive, and slightly strange characters as emotional escapism.
Celebrity and Influencer Impact
Celebrities and influencers have played a major role in pushing Labubu into mainstream American TikTok culture.
High-profile figures have been seen styling Labubu bag charms and featuring them in lifestyle content, which quickly influences fans and followers.
Once influencers began showcasing Labubu as part of fashion and daily life, it transitioned from a toy trend into a full pop culture accessory movement.
The Resale and Hype Factor on TikTok
Another reason Labubu is trending is its strong resale market.
Rare figures and limited editions are often resold at much higher prices after selling out, and TikTok users frequently post videos about “value drops,” “rare finds,” and “restock alerts.”
This creates a cycle where hype content drives demand, and demand fuels more content.
Some rare Labubu figures have even been reported to resell labubu where to buy for hundreds or thousands of dollars depending on rarity and collaboration.
The Future of Labubu on TikTok
Labubu’s presence on TikTok shows no signs of slowing down.
As long as blind box culture, aesthetic collecting, and short-form emotional content remain popular, Labubu will continue evolving with new series, collaborations, and viral trends.
The brand is also expanding into larger storytelling and entertainment projects, which may create even more TikTok content opportunities in the future.
Conclusion
Labubu toys have become one of the most dominant collectible trends on TikTok in America because they perfectly match the platform’s visual, emotional, and fast-paced content style. From blind box surprises to plush bag charms and rare secret figures, every aspect of Labubu is designed for sharing, reacting, and collecting.
